There are some advice books for men on how to "pick-up" women or "seduction techniques" that generally involve manipulation, lying and put downs (If you don't know what I'm talking about read up on a book called The Game.) Guys who embrace this kind of thinking associate the idea of being a ladies man with being a liar, manipulator and verbal abuser. A real "ladies man" should be a guy who can get attention, dates, or sex while being honest and respectful. If you have to lie or manipulate to get it, you don't have much. (And that could apply to a lot of things in life.)
Most male sex symbols in today's pop culture are cold, unavailable men who "won't commit" like George Clooney and Leonardo DiCaprio. There are some shades of gray like Twilight guy, Robert Pattinson. But in general, the association with sexy men in Hollywood is not guys who talk about the importance of rape prevention. Seeing our culture celebrate the masculinity of men who embrace being sensitive and caring feels like a serious shift in the way we define gender, in terms of what's "ideal" (the ideal man, the epitome of sexiness).
Jon Hamm makes an effort to distance himself from the misogyny of his character Don Draper saying, "I’ve never treated any women as badly
as Don Draper treats them, with his lies, his affairs, his sexism and
chauvinism, and I’d hate [for] anyone to think I was like him." It's very important that he said this. Media has a profound impact on our subconscious minds, causing us to process images and ideas into how we perceive or value various aspects of life -- like what makes a man desirable. Despite the obviousness that Don Draper is a bad guy, an anti-hero, I have come across guys who say they would want to be him or be like him on some level. So Jon Hamm speaking out in opposition to that type of guy (hopefully) makes some kind of a difference.
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(On a side note: You know who never spoke out against revering a "sexy" misogynistic character? Adrian Grenier from Entourage, who played a douchey movie star named Vince. Jon Hamm is the anti-Entourage. Entourage (which is maybe a little passe now anyway) is flanked by fans who think those guys are actually good role models -- they get girls, they have money, they're famous and adored. And the actors on that show -- at least one or two of them -- eat it up! They are proud of representing those characters and attitudes, as if their womanizing and vapid, self-centered lifestyle is something to aspire to.)
There's also the fact that Jon Hamm accepted to do a send-up of his MM character in "30 Rock", playing the Handsome Man Living in the Bubble of Admiration.
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